American Brand Project shines spotlight on companies that still manufacture in the U.S.
Writing for the Huffington Post on Monday, Business Editor Peter S. Goodman looks at the conversation surrounding American manufacturing, jobs, and the economy. And he introduces a man with an idea to bring the focus back to successful U.S.-based ventures.
Christian Mouritzen conjured up the American Brand Project after conversations with four friends about unemployment in the United States. They decided to create a way to feature robust companies that still manufacture in the United States.
The American Brand Project, according to Goodman, “Aims to put the spotlight on such companies while serving as an e-commerce marketplace for their wares, taking a cut of the resulting transactions.”
The American Brand Project’s website explains:
The project lays out the stories of the companies whose products it sells, and extends a special offer for each. It rates companies on their quotient of American-ness, awarding points for whether they are headquartered in the United States, how much of their revenue remains here, how many of their raw materials are sourced domestically, and the degree to which they rely on American labor. In a bid to engage the social nature of the Internet, the site invites public nomination of companies that ought to be included.
Though Goodman emphasizes that Mouritzen’s website will not solve all the problems that small businesses are facing, he believes “its existence highlights how creative, entrepreneurial people can take matters into their hands to pursue solutions to basic economic problems.”
To read about the American Brand Project, click here.
Image borrowed from American Brand Project's website.
Post written by Alliance for American Manufacturing intern Leigh Raup.
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