C.C. Moo

C.C. Moo is a specialized but important clothing line catering to families with infants and toddlers that must be fed with a G-tube. In 2015, Anna Olson gave birth her son, Caleb, only to find out just before leaving the hospital that Caleb had a rare genetic disorder that required him to be fed daily through a G-tube for survival. Anna and her husband, Luke, had to wake and undress Caleb every time they needed to hook up the tube, which created a host of difficulties. So, they launched C.C. Moo in the hopes of offering stylish and discrete clothing that also makes life a little easier for families like theirs. More than 350 conditions require tube feeding and nearly 500,000 patients use tube feeding today, 43% of which are children.