Manufacture This

The blog of the Alliance for American Manufacturing

The WeatherTech ad, duh.

Big news outta Atlanta: They had a Super Bowl and the New England Patriots won, again.

Maybe you tuned in for the defensive gamesmanship, but come on: I know you didn’t. You weren’t at that Super Bowl party to watch Bill Belichick raise another trophy. You were there for the food …

… and the commercials. That’s what I tuned in for, at least. But not one of those weird, creepy ones, like that ad from Turbo Tax. I really focused in on this one from Kia.

But there’s a problem with it! Read the fine print:

“This Thing we assembled,” as this sleepy-sounding kid in the Kia ad intones, isn’t bad, but a fully American-made product would be even better. Like those from WeatherTech:

WeatherTech isn’t putting together a full automobile – but those car mats are made in America. Outside of Chicago. Pretty cool spot! Good use of dogs.

Good commercials this year! Good Super Bowl!