For looking right at the tailgate, you’ve got options.
There is something unique about the love people have for their college town. No matter the size, makeup or location, these places hold a special spot in the hearts of students and alumni nationwide. From College Park and Happy Valley to College Station and beyond, these small places represent some of the most cherished years of life; the glory days, some may say. And with those memories comes the merchandise — gear that reflects school spirit and team colors that capture the essence of the place we all called home.
Some of these products are designed to share inside jokes only fellow students would understand; others proudly display school emblems front and center. From intentionally misspelled T-shirts to custom cornhole sets, we’re highlighting Made in the USA college gear that brings the highlights of college to wherever you are now.
Fairways & Fight Songs: Fairway & Greene
Fairway & Greene lets you show your school pride on the golf course and in the classroom. While not all its merchandise is American-made, the brand is working to expand its stateside collections, including its collegiate USA Tournament Polo line. These polos represent over 78 universities and feature “UPF 50+ sun protection, cross-stitched matte polish, and premium embroidery” — all proudly made in the USA.
Buckeye Pride Goes Nationwide: MidHigh Market
Focused on Ohio State spirit, MidHigh Market delivers unique, locally inspired merchandise featuring everything from Brutus the Buckeye to bold anti-Michigan slogans and 2024 Football National Championship gear. Known for their “not-so-serious” designs, MidHigh blends humor and pride into every piece. Using almost exclusively American-made materials, they offer students and alumni alike a way to carry their Buckeye pride wherever they go. This in-house print shop also offers customization services, bringing ideas to life with each design.
Bringing Out the Inner Mascot: Crew Dog
From Handsome Dan to Big Al, Mike the Tiger to Bruno the Bear, college mascots have taken on personalities of their own. Crew Dog, founded by a group of Yale University students in New Haven, Conn., saw a gap in mascot representation and set out to fill it with American-made gameday apparel. Their mission? To connect students with their community through authentic, high-quality gear — 100% made in the USA. Crew Dog currently features 15 colleges including West Point, the Naval Academy, Fairfield University and Mississippi State. They also offer a streamlined custom design process ensuring the best possible product tailored to each school.
Cheese State Style: Wisconsin Design Team
Wisconsin Design Team (WDT) is a fan favorite among the Wisconsin Badgers. Founded by a group of University of Wisconsin-Madison grads, WDT creates high-quality, clever and locally inspired apparel that blends pop culture, inside jokes and Midwest pride. With most of its merchandise made in the USA, WDT celebrates everything from cows and corn to beer and hockey — true staples of Midwest life. Visit its flagship store on State Street or browse its collection in the UW–Madison Bookstore to see how students and fans alike suit up for gameday.
Rep Your Roots: Where I’m From
Where I’m From is all about honoring the place you once called home. Recently covered on the AAM blog, Where I’m From features apparel for schools like the University of Texas at Austin, Marquette University and the University of Kentucky, and its gear blends tradition and trend seamlessly. Manufactured in Los Angeles and designed in Columbus, Ohio, its pieces resonate with fans of every demographic. Each design aligns with the culture, traditions and character of individual campuses — making them meaningful, memorable and unique. Find Where I’m From designs in Dicks Sporting Goods and DSW stores across the country.
Pour One Out for the Home Team: Tervis
No gameday is complete without a good drink. Whether it’s coffee to get going or water to stay hydrated, Tervis has you covered with collegiate tumblers and bottles for over 74 schools. A favorite of AAM, Tervis products are made in Venice, Fla., by third-generation manufacturers who value American-made quality. With insulated plastic options in various sizes and styles, these cups proudly display school logos and traditions — perfect for students, alumni, and superfans alike.
Note: Victory Tailgate no longer makes its products in the United States.