Home Town Star Erin Napier Just Unveiled a New Collection with America’s Oldest Wallpaper Manufacturer

By Elizabeth Brotherton-Bunch
Mar 07 2023 |
Erin Napier designed a range of peel & stick wallpaper for York Wallcoverings. Screenshot taken on March 7, 2023

The HGTV star and her husband, Ben, are partnering with York Wallcoverings, which has been making wallpaper in Pennsylvania since 1895.

If you’ve watched any home design show over the past year or so, you likely noticed a re-emerging trend happening in interior design.

Wallpaper is back, baby!

This isn’t your grandmother’s wallpaper; no need to bust out the glue and complicated tools. These days, plenty of peel & stick options are available to make the process of hanging wallpaper — and taking it down when trends change — far less difficult.

Now there’s a celebrity-endorsed line that’s also Made in America.

HGTV Home Town stars and friends of the podcast Ben and Erin Napier are out with a new line of peel & stick wallpaper from York Wallcoverings. The colorful collection is filled with florals, fun patterns and “whimsical folk-art inspirations,” perfect for an accent wall or to elevate the design of a room. Over on Instagram, Erin Napier explained that the collaboration has been “years in the making,” noting that “[e]very design is a homage to heirloom wallpaper patterns of the early 20th century in multiple modern colorways.”

We’re big fans of the Napiers here at the Alliance for American Manufacturing, as the dynamic duo are longtime supporters of Made in America. Their Mississippi retail store, Laurel Mercantile, is full of American-made products that make for great gifts or beautiful additions to anyone’s own home.

And in 2021, the couple took it to the next level by opening their very own factory in Laurel, Scotsman Manufacturing, which makes butcher blocks that are designed “to last a lifetime.”

It’s wasn’t really a surprise, then, that when Erin Napier designed a line of wallpaper she opted to partner with a brand that still manufactures their products in the United States.

York Wallcoverings has made its wallpaper “from the same factory location in the historic and picturesque Susquehanna Valley of Pennsylvania” for more than a century, producing everything from residential wallpaper to commercial products.

On its website, the company boasts that “the pride and craftsmanship that existed over the past century still endures throughout our historic company today, ensuring authenticity of style and the highest quality of manufacture.” York Wallcoverings owns and operates five different types of printing presses, from turn-of-the-century presses to digital applications, which gives “a distinctive look to the finished product.”

House Beautiful offered a tour of the York Wallcoverings historic studio back in December, providing readers with a behind-the-scenes look at the art of creating wallpaper. It’s really neat stuff if you are into home design or just the craft of keeping old traditions alive (operating the antique surface print press requires a two-year apprenticeship).

It’s wonderful to see this incredible tradition alive in Pennsylvania, and we salute Ben and Erin Napier for continuing to use their celebrity platform to partner with American manufacturers like York Wallcoverings. You can purchase wallpaper from the new collaboration at Laurel Mercantile or the York Wallcoverings website.