A quick list of companies producing American-made promotional products for your business, nonprofit, union or community group.
Walk through any trade show, conference, county fair or community event and you’ll leave with a bag full of promotional products. A pen here. A sticker there. Maybe a coffee mug, if you’re lucky, or a tote bag or a can cooler.
Most people never stop to think about where those items were made.
That’s a missed opportunity. Promotional products, or “swag,” are one of the most common purchasing decisions an organization makes. But every order is a choice. It can support factories and workers overseas, or it can help sustain them here.
At the Alliance for American Manufacturing, all our swag is made in the USA. Yes, all of it. If you’re going to encourage others to support American manufacturing, the products carrying your logo should reflect that.
The good news is that finding America- made promotional products is easier than most realize. From stickers and lapel pins to drinkware, office supplies and apparel, companies across the country turn out high-quality promotional items for businesses, nonprofits, unions and community groups. Here are a few worth knowing:
Gill-line: The Company Behind a Promotional Products Classic
There’s a decent chance you’ve run into one of Gill-line’s products before. The company got its start in 1934, when Forest Gill launched the business out of the basement of his flat. Gill is credited with inventing the bumper sticker and more than 90 years later the company is still making promotional products in the United States.
Gill-line’s products are Made in the USA and union-made, and the company is a qualified G7 Master Printer. Its work has racked up plenty of industry recognition too. Gill-line has been voted the industry’s best decal, sticker, bumper sticker and label supplier for 19 years running.
We know the company firsthand as Gill-line makes AAM’s branded decals and magnets, two staples in our own collection of Made in USA swag.
AAkron Line: A Family Business with a Long Manufacturing Legacy
Family-owned AAkron Line, in business since 1967, manufactures hundreds of products out of facilities in New York and Tennessee and employs more than 260 people. Not all of it is American-made but plenty is and the company has its entire Made in USA set out for easy browsing.
AAkron’s best sellers are the practical stuff people actually use: reusable straws, measuring cups, travel office kits, shaker bottles, Libbey highball glasses, pens. These aren’t giveaways that end up buried in a drawer. They become part of someone’s daily routine, which is exactly what you want from a piece of swag.
American Roots: Apparel That Wears Its Values
If you want custom apparel that tells a story, take a look at American Roots. The Maine company built its business around a simple promise: Every garment is 100% American-sourced and union-made. Its clothing is sewn by members of United Steelworkers (USW) Local 366, proof that high-quality apparel can still be manufactured in the United States while supporting good paying union jobs with benefits.
Beyond its retail line, American Roots offers custom screen printing, embroidery and design services for businesses, unions and organizations that want branded apparel. The company’s story even shows up in Rachel Slade’s book Making It in America, which looks at what it really takes to manufacture in this country today.
Dignity Apparel: Rebuilding America’s Garment Industry One Shirt at a Time
When AAM orders branded polos, we turn to Dignity Apparel.
Founded in 2022, Dignity Apparel set out to bring garment manufacturing back to the United States while creating good jobs. In just a few years, it has created 136 jobs in Iowa and Tennessee and produced more than 400,000 garments. But the numbers only tell part of the story.
Dignity Apparel has built one of the few genuinely American apparel supply chains still operating today. Its garments start with 100% U.S.-sourced cotton grown in the Carolinas, then move through knitting, dyeing, cutting, sewing and decorating, all in the United States. The company also produces the only union knit-fabric made domestically, helping preserve a piece of the textile industry that’s been disappearing for decades.
Its workforce is union represented throughout. Employees at the Tennessee mill and the cut and sew facility belong to Workers United Local 38, while decoration and printing in Iowa is handled by members of the International Union of Painters and Allied Trades District Council 81, Local 246.
Koozie Group: Hundreds of American Made Choices
When it comes to selection, Koozie Group is hard to beat. The company operates globally, but it also maintains a real U.S. manufacturing footprint: More than 700 products are made, printed or assembled here, and its domestic facilities in Florida, Minnesota and Missouri process more than 2,500 orders a day.
One thing that stands out is Koozie Group’s dedicated Made in USA section, plus a “Country of Origin” filter that makes it easy to find American made products fast. The selection is broader than you’d expect including, sticky note pads, travel tumblers, calendars, tote bags, golf accessories, license plate frames and even dinosaur erasers.
BigDogButtons: Made in Los Angeles and Made to Get a Message Across
Sometimes you just can’t beat a good button. BigDogButtons, by Copyland, makes custom buttons, magnets, keychains and other promotional products at its print shops in the Los Angeles area. We know their work firsthand: they make AAM’s “Keep It Made in America” buttons, now a regular part of the swag we bring to events.
BigDogButtons is the online storefront for Copyland, a longtime LA printing and promotional products company with locations across the city. Its products are made in the United States using local materials by skilled craftspeople, and it works with businesses, campaigns, nonprofits and creators nationwide.
Hit Promotional Products: One of the Industry’s Biggest American Manufacturers
For more than 55 years, Hit Promotional Products has grown into one of the largest promotional product suppliers in the country.
The family-owned company employs roughly 3,000 people, runs production facilities in Florida, Ohio, Wisconsin and New Jersey, and fills more than 3,500 orders a day across a domestic footprint of 1.4 million square feet.
What that means for customers? Lots of options. Hit’s dedicated Made in USA category covers hundreds of domestically made products, from wrapping paper and reusable drinkware to aprons, crossbody bags, Santa hats, lapel pins and multi-bit screwdrivers.
HPG: Innovation Meets American Manufacturing
Formed in 2017, HPG brought several respected promotional product brands under one roof. Today it ranks among the industry’s top suppliers, with production facilities across North America.
HPG makes it easy to buy American too, with a dedicated Made in USA section covering products for nearly any event. There are classics like can coolers and lip balm, but also ceramic mugs, pizza cutters, seven-day pill organizers and other items people actually hang onto. As someone who collects coffee mugs, I’ll admit their American made mug selection caught my eye.
Sustainability is a big focus as well. HPG earned EcoVadis Platinum recognition in 2026, putting it in the top 1% of companies evaluated for sustainability performance.
FotoFiles: A Small Piece of Swag That Makes a Big Impression
Sometimes the best promotional products are the unexpected ones. FotoFiles, from Truebite Inc., is a good example. The company makes customizable nail files, including the AAM branded nail files we hand out at events. They’re small, useful, easy to carry and a little different from the standard giveaway.
Truebite was incorporated in 1985 and has spent more than 40 years developing creative promotional products. The company holds eight patents and has developed more than 25 proprietary products, and it treats an order of 250 pieces with the same care as an order of 10,000.
The American Time Companies: Built with Union-Made Pride
Some companies offer American-made products. For The American Time Companies, American manufacturing is the whole business.
Since 1990, the company has built its work around one promise: union-made in America. It started with custom union made wristwatches and has since produced more than 500,000 for unions and organizations nationwide, while expanding into a full catalog of promotional products.
The company makes its products in America and union made whenever possible, backed by members of IAMAW Local 1580 and Teamsters Local 118. Its catalog now includes apparel, drinkware, decals, stickers, journals, executive gifts, golf accessories, pins, patches, safety products, bags and tools.
Worx Printing Cooperative: Union Printed with a Mission
If your organization needs custom apparel and branded merchandise, Worx Printing Cooperative is worth investigating. Based in Worcester, Massachusetts, Worx is a worker-owned cooperative where every employee belongs to USW Local 2936. It specializes in custom T-shirts, hats, bags and other branded merchandise, using direct textile printing and ethical labor practices.
Worx also makes life easier for Steelworker locals looking to create apparel. As a USW print shop, it can produce shirts that meet the union’s branding standards without the usual approval process, whether a local needs a single shirt or gear for its entire membership, with shipping direct to members or to the union hall.
Good Press: Ethical Swag Shops That Support Good Causes
For a lot of nonprofits, unions and cooperatives, ordering branded merchandise is a hassle. Bulk orders require upfront costs, running an online store takes time, and many print on demand services lean on overseas production and questionable labor practices. Good Press was built to fix that.
Launched by Worx Printing Cooperative in 2026, Good Press helps clients set up online merchandise stores built around ethical production and responsible sourcing. Everything is printed by Worx (see its description above) so organizations can offer union-printed merchandise without buying inventory or handling fulfillment themselves.
The Alliance for American Manufacturing does not receive a commission from purchases made through the above links, nor was the organization or author paid for favorable coverage.
Labeling Note: This story is intended to highlight companies that support American jobs and that make great products in the United States. We rely on the companies listed to provide accurate information regarding their domestic operations and their products. Each company featured is individually responsible for labeling and advertising their products according to applicable standards, such as the Federal Trade Commission’s “Made in USA” standard or California’s “Made in USA” labeling law. We do not review individual products for compliance or claim that because a company is listed in the guide that their products comply with specific labeling or advertising standards. Our focus is on supporting companies that create American jobs.
For more on the Federal Trade Commission’s standards for “Made in USA” claims and California’s “Made in USA” labeling law, please also read this guest post by Dustin Painter and Kristi Wolff of Kelly Drye & Warren, LLP.