Skilled hands in Iowa are turning steel into top-tier basketball hoops.
In the small town of Pella, Iowa, two basketball coaches had an idea that would forever change how families play the game at home. They imagined a regulation-size hoop that could grow with the player, starting low for little ones just learning to shoot and gradually adjusting to full height as their skills improved.
To bring that idea to life, they teamed up with Dale Brand of Co-Line Welding, a local metal fabricator with a reputation for doing things the right way. What came next was something brand new: a heavy-duty, height-adjustable basketball system tough enough for driveways, schools, and parks across the country.
That partnership led to the creation of the first in-ground, height-adjustable hoop built specifically for home use. They called it the MVP, and decades later, it’s still a favorite. From the very beginning, Goalsetter was about performance, durability, and lasting value. These hoops weren’t built for just one season, they were made to handle years of summer tournaments in the driveway and stand strong through the harshest Midwest winters.
What really sets Goalsetter apart is where and how their hoops are made. Every single one is built right in Iowa, under one roof at Co-Line Welding’s facility in Sully. Skilled welders, machinists, and fabricators handle every step, from cutting the steel to powder-coating the frames to final assembly. That kind of hands-on, start to finish is rare today, especially in sports equipment.
And the quality shows. You can see it in every weld, every bolt, and every solid piece of American steel. The internal compression height adjustment is smooth and secure, with no exposed parts or cranks to rust. The backboards are made of tempered glass, the steel is thick and corrosion resistant, and the pole is a single, solid piece for extra stability. These hoops are made to play hard and built to last.
Worried about the install? Don’t be. Goalsetter hoops are designed with a hinged ground anchor system, so you can assemble everything at ground level, then tilt the entire hoop into place. No ladders or scaffolding, just a smarter and safer setup that saves time and avoids the usual headaches.
And they don’t just build a strong product; they stand behind it. The Signature and Extreme Series hoops come with a lifetime warranty. That’s the kind of confidence that only comes from knowing your product is built right, start to finish.
But what truly makes this company special is the people behind it. If you ever have a question, you’re not calling some far-away call center. You’re talking to someone just steps away from the shop floor, someone who knows these hoops because they helped build them.
More than three decades after that first prototype, Goalsetter is still guided by the same principles: help players grow, give families something they can count on, and build every hoop with pride right here in the heart of Iowa.
So, if you’re looking for a basketball system that’s built to last, Goalsetter should be at the top of your list! You can find them at Dick’s Sporting Goods, Scheels, or order directly from Goalsetter.