OPINION: Give American This Holiday Season

By Scott Paul
Nov 28 2017
The National Christmas Tree in Washington, DC. | Ted Eytan

You’ve got plenty of options.

Originally published on Medium.


First comes Black Friday.

Then comes Small Business Saturday, and Cyber Monday.

Today begins Made in America December. That’s right; It deserves a whole month.

We all know the deal by now. For the next few weeks people will be flooding big box stores, perusing outlet malls, and surfing Amazon, in search of deals ahead of the holidays. And every year, we get the rush to the register started a little earlier than the last time. It’s no longer uncommon for people to push back from the Thanksgiving table in order to start shopping.

That’s a lot of our time and energy spent on consumption.

Just imagine if we redirected just a little of it toward conscious consumption.

This holiday season, shop American.

There’s no secret to this: Americans like American-made stuff. And the proliferation of “Made In USA” ad campaigns shows that companies are paying attention.

There are plenty of options. Manufacturing has truly gone global in the past few decades, and some product categories have gone completely offshore in the process. But with just a modicum of effort, you can still find almost a lot of stuff made in the United States.

You can find a selection of American-made goods at an index we’ve put together at the Alliance for American Manufacturing website. And you can find more still in our annual holiday gift guide.

The nicest pair of flip-flops (excuse me; slippers) you’ve ever seen? Aloha! Hawaii has got that. Excellent Detroit-made headphones? Michigan’s got that. Vermont’s finest flannel? We’ve definitely got that.

Lincoln Logs? Yeah, we’ve got those too (thanks, Pennsylvania).

And here’s what makes seeking out an American-made label worth the effort: If every shopper hitting the stores out there (and online) spent just $64 of their total budget on such goods, it would be enough to support an additional 200,000 factory jobs in the United States.

That would go farther than a vindictive tweet or mean-spirited comment to the press ever could.

The holidays aren’t really about overeating, bad football, ugly sweaters, and braving the hordes at the mall; they’re truly about community, volunteerism, and gift-giving.

In 2017, when the country seemingly can’t agree on anything, we should agree on this: There is never a better time than now to purchase an American-made gift.

That gift will mean the world to the person receiving it, and it will mean nearly as much to our fellow citizens who made it.

Please peruse our gift guide! Drop in on the Made in America index. And send us suggestions. We’re always looking for more American-made products to share.